We started Phoenix and the Fox because life's too short for boring clothes. We believe in coloring outside the lines, making our own rules, and letting imagination run wild (preferably in really comfortable pants).

Our mission? Creating clothing that sparks joy and stands up to adventure. Think premium organic cotton that feels like a hug, paired with prints that make getting dressed feel like opening a treasure chest. Every piece is thoughtfully designed to be both special AND ready for daily escapades – because why save the good stuff for later?

We're all about those clothes that become part of childhood memories. The ones that show up in photos of first bike rides, backyard camping missions, and impromptu living room dance parties. They're built to last through countless washes and worthy of being handed down to the next adventurer.

After all, growing up should be colorful, comfortable, and absolutely anything but boring.

 

x Brooke

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Our Story

P&TF was founded in 2014 by Jennifer Green, a Sydney-based fashion designer, textile artist, and mother of three. Under Green's creative direction, P&TF quickly established itself as one of Australasia's most coveted childrenswear brands in the boutique market. Her vision was simple yet revolutionary: playful prints paired with comfortable designs that kids actually want to wear, sustainably made in high-quality fabrics to be cherished, worn, and handed down through generations.

From the beginning, Phoenix and the Fox pieces have been created to stand the test of time – gender-neutral designs crafted with heirloom quality. These aren't just special occasion pieces; they're made for real life, real adventures, and real memories.

In 2022, the brand entered an exciting new chapter when Brooke Fairgray took the reins as Director. Having dressed her own children in P&TF since its inception, Brooke brings more than a decade of fashion industry experience along with a natural affinity for print, colour, and curation. Under her guardianship, the brand continues to evolve while staying true to its founding principles: creating clothing that sparks joy and stands up to adventure.

Today, Phoenix and the Fox remains committed to crafting pieces that become part of childhood's greatest moments – from backyard adventures to birthday celebrations, first days of school to family holidays. 

Welcome to our world of wonder. Let the adventure begin.