Phoenix and the Fox set out to create beautifully designed children’s wear with prints as playful and unique as the children and babies who wear them.

Many items in the range are unisex and the entire range and all its prints are designed to be mixed and matched as you please.

Our design philosophy centres around creating considered pieces that don’t compromise our planet or the people who have created them. With a commitment to ethical and sustainable production and packaging. All our suppliers are certified by non-profit, internationally recognised organisations such as SEDEX and BSCI. We support fair wages, no child labour, workers’ rights, and gender equality. 

We strive to be planet-friendly, with over 95% of the collection produced in GOTS cotton, and a buy-less-choose-well mantra. Crafting sizes that expand beyond one-season of wear with clever detailing in cuffs, added length and an over-all enduring quality.

We also favour gender-neutral designs; Creating pieces to be enjoyed and passed down between siblings. We want parents to buy once, buy well, and then continue to curate their belongings with us.

P&TF is a brand that gives you more. Better quality, better designs, and more wear for your money. Phoenix and the Fox transcend the fast-fashion world, creating beautiful keepsakes which ignite the imagination. Designed for magic moments, and all the chaos in between